Synopsis:

<p>In a small town in UP where muscle powers reigns and politics is conducted through the muzzle of a gun, Parma (Arjun Kapoor) is one of the grandsons of Chauhan, a political leader who is contesting for the post of the MLA. Chauhan’s bête noire, Qureshi, is the current MLA of the area. Chauhan and Qureshi are sworn enemies, whose fight for supremacy often leads to gun battles in broad daylight. Parma, who is one of the ringleaders of the Chauhan family, wants to rise up the family ladder. He brazenly uses his might to do things for the family. On the other hand, Zoya (Parineeti Chopra), Qureshi‘s gusty daughter, is no less than her brothers in her hate for the Chauhans. While canvassing for votes in their college, Parma and Zoya have a tiff and Zoya slaps Parma in front of everyone. As he has orders from the family patriarch to not indulge in violence, Parma stops short of shooting Zoya. Soon, he falls for her and woos her till she reciprocates his love. The two meet secretly and even get married in the presence of two of Parma’s friends. Immediately afterwards, Parma has sex with Zoya. Then, to her surprise, he abandons her, claiming revenge for the slap. Parma even uses photos of Zoya getting married in the Hindu way – without showing his own face – to rubbish her family’s name. As a result, Zoya’s dad loses the election. Parma becomes his grandfather’s blue eyed boy. Zoya’s father decides to snap all ties with her. Zoya, meanwhile, escapes from her home with the intention to put a bullet in Parma’s head. In the climax they commit suicide.</p>