It is a love story. Film tells the story of an individual who loses his self by living according to the social conventions expected of him. Principal photography of the film began in Corsica, France in July 2014. Director Imtiaz Ali said about the film, "There is something special in you. Don''t ignore it. Don''t change yourself to fit into this world. Please... give yourself a chance. She reminds him of who he is. He is the small town boy who has grown up in the world of stories. He belongs to that world. He is not suited to the corporate rat-race. The journey he goes through to reach himself is the stage for It. It''s a personal journey - passionate and quirky - that dismantles his life so that he can become how she sees him - the exuberant story-teller." Some portions of the film have been shot in Corsica, France, Shimla and Kolkata.